About This Blog


Sherri Dorfman, CEO, Stepping Stone Partners

Connected & Digital Health Innovation Specialist

My blog is designed to spotlight healthcare organizations with innovative uses of technology & data to drive Care Coordination, Collaboration & Patient Engagement.

These new approaches may influence your product & service roadmap, partnership and marketing strategies.

My Expertise: 

Over 18 years ago, I moved my focus from consumer-centric technologies in other industries (i.e. financial services, retail) to healthcare technology.  

While consulting, I leverage my extensive experience, knowledge and professional network to help companies make the right strategic product and marketing decisions. Services include: 

> Strategic Planning Market Review: Competitive Assessments, Partnership Evaluations. Workshop facilitation. Insight drives product, partnership and marketing strategies 

> Product Roadmap Planning: Product conceptualization, definition and validation through Marketing Research. Work Sessions for product suite planning with solutions from mergers, acquisitions, partnerships and purchases

> Strategic Product Marketing: Differentiated value proposition story incorporated into marketing & sales assets

Find out how I can help you. Call me at 508-655-6585. Email me at SDorfman@Stepping-Stone.net to set up an exploratory discussion. 

Follow me on Twitter @SherriDorfman

Learn more about Me and my expertise

Read about the unique perspective shared through this blog




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    Recent Posts

    New Directions in Employee Engagement: Competition, Coaching, Community & Compensation

    Our Panel at the 8th Annual Healthcare Unbound Conference 2011

    According to a recent Towers Watson survey, fewer employees have taken "action to improve their health” in 2010 than in 2008 (59% compared to 65%) which is a surprise given the rise in chronic conditions. Further findings are that “27% would not participate in wellness efforts without incentives”.

    What are employers and health plans doing to successfully motivate consumers to participate in their wellness initiatives?

    During this panel on employee engagement, you will learn:

    ·   How virtual coaches are getting personal and gaining results

    ·   Ways social graphs are being used to map and leverage influencers

    ·   How reward strategies and behavioral economics are being utilized to produce behavior change

    Moderator: Sherri Dorfman, MBA, CEO & Consumer eHealth Specialist, Stepping Stone Partners


    • Bryce Williams, Director, Wellvolution, Blue Shield of California
    • Pat Sukhum, Co-Founder & Director of Marketing, RedBrick Health
    • Lisa McGill, VP, Worldwide Human Resources, Brocade Communications Systems (Self Insured Employer)


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