About This Blog

 

Sherri Dorfman, CEO, Stepping Stone Partners, Health Technology Innovation & Patient Experience Strategist

My blog is designed to spotlight healthcare organizations with innovative uses of technology & data to drive Care Coordination, Collaboration, Patient Engagement & Experience.

These patient centric approaches may influence your product & service roadmap, experiences, partnerships and marketing strategies.

MY EXPERTISE:

While consulting, I leverage my extensive healthcare landscape knowledge (acute, ambulatory, virtual, home), patient data expertise and patient experience skills to help companies make the right strategic business, product and marketing decisions. Services include:

1. Strategic Business Planning: Conducts market assessment to guide business, product and marketing strategies. Identifies and evaluates digital health solutions across categories to drive mergers, acquisitions and partnerships.  Defines and validates new business models, data-driven solutions and services. 

2. Patient Experience Strategy: Evaluates current patient experience through best practices framework. Plans, conducts and analyzes stakeholder research and devises journey maps highlighting experience enhancement opportunities, encompassing people, process and technology. 

3. Product & Marketing Strategy:  Co-creates with cohorts (e.g. patient, caregiver and care team) on AI driven health tech solutions. Develops differentiated value proposition story with outside- in view (VOC insights), for marketing, sales and investors.

Find out how I can help you. Email me at SDorfman@Stepping-Stone.net to set up an exploratory discussion.

Learn more about Me 

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Connected Mobile Health Apps to Sustain Consumer Engagement

World Congress Leadership Summit on Mobile Health, July 25-27th in Boston

Over the past three years, I have participated in this interesting event by running a workshop or panel.

During my panel this summer,  you will learn how health care organizations are investing in the drivers for continuous consumer engagement: 
  • Connecting multiple mobile apps to personalize the care shopping, decision making and care collaboration experience. 
  • Connecting mobile into chronic care programs with integrated tools for self management, shared decision making and coaching support.
  • Connecting mobile into wellness programs with capabilities to harness social community influence, digital coaching and incentives for motivation.
Moderator:
   Sherri Dorfman, CEO & Consumer eHealth Engagement Specialist,
   Stepping Stone Partners

Panelists:
  • Dan Brostek, Head of Member and Consumer Engagement, Aetna
  • Michael Yetter, Director, eBusiness, Independence Blue Cross
  • Nick Martin, VP Innovation and R&D, UnitedHealth Group
  • Patrick Feeney, Director, Mobile and Emerging Technologies, Blue Cross Blue Shield Illinois 

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