Pinnacle Health Social

mHealth + Telehealth World 2013- World Congress

July 24- 26, 2013 in Boston

Join our 2- hour Workshop to explore Social Engagement Strategies that activate consumers to participate in their health; sharing and tapping into peer lifestyle experiences and gaining expert guidance. You will see what healthcare leaders are investing in today, explore social eHealth opportunities for consumer engagement in the future and discuss how to launch a social strategy within your organization.

During the Workshop,

• Learn about key Social Engagement trends including social segmentation, social connect (programs & experts) and social data
• See examples of Social Engagement Approaches used by Healthcare Innovators; Payers & Providers
• Hear a Case Study of a Provider solution that “meaningfully” engages consumers with a private social community integrated with personalized content and communications
• Participate in a Social Engagement Planning Discussion; Considerations, Approaches and Mobile & Tele-health tie-in Opportunities
• Participate in a Group Innovation Exercise: Collectively define a specific social engagement initiative to positively impact consumer health (Workshop participants shape exercise)

Workshop Leaders:

Sherri Dorfman, MBA, Chief Executive Officer & Consumer eHealth Engagement Specialist, Stepping Stone Partners

Lucy Reynales, Director, Wellness Layers

Shelley Marshall, Web Marketing Manager, PinnacleHealth